The Problem

McAllen Careers Institute is a McAllen-based trade school specializing in career paths in the areas of welding, pipefitting and the oil and gas industries. The school sought to increase enrollment while elevating brand awareness. They enlisted the help of Triggers to manage their Facebook ads account and social media accounts.

The Solution

Triggers developed a Facebook and Instagram ads strategy utilizing creative copy, graphic design and video production.

The Result

Triggers’ management of MCI’s Facebook ad campaign resulted in 363 leads from a $3,805 ad spend, resulting in a cost per lead of $10.48. More than 72,000 people were reached through the campaign.