From weddings to T-shirts, hashtags have made their way from social media to pop culture, and their reign is far from over. Hashtags are here to stay, and they’re helping brands get noticed one click at a time. But even to the trained digital marketer, the concept of hashtags can be complex. If you’re hoping to jumpstart your online presence, you’d do well to form a solid foundation of what these nifty little pound signs can do to elevate your content with just a little bit of effort.

So, what’s a hashtag? How did it originate? And how can you use hashtags to optimize your chances of getting noticed across RGV social media?

Hashtag Zero

Typically one-word or short phrases preceded by a pound sign, hashtags have spread like wildfire across social media to identify and keep similar posts easily accessible. Coined by a guy named Chris Messina, a social technology expert, the first hashtag emerged in August of 2007. The tweet read:

?how do you feel about using # (pound) for groups. As in #barcamp [msg]??

 Messina sought to create a means of gathering online discussions and exchanges about Barcamp, a worldwide technology “unconference”. And with that, the concept of the hashtag was born.


Short & Sweet

Try not to overcomplicate your hashtags. Instead, keep them short and sweet. Social media users typically search for short, simple words and terms in hashtags. Avoid anything too long or clever, as you want users to search and locate you naturally.

Choose Niche-Specific Hashtags

Sure, you could take the easy route and opt for hashtags that will get seen, but that would be counterproductive. Using oversaturated hashtags is akin to the old needle in a haystack, and finding people who are truly interested in your brand is difficult if they have to sift through millions of other photos to find you.

Instead, choose carefully selected hashtags to accompany all of your posts. Do you own a bakery? Hashtags like “bake”, “cake”, “cupcakes” and “instafood” are wise choices. Short, simple terms that pertain to your specific industry will always be more worthwhile than generic hashtags like “#love”, “#instalike”, and “likeforlike”.

Location, Location, Location

You’ve created the perfect list of hashtags, but where are they going? It’s common for users to stick hashtags in the caption of their photo. But for aesthetic, leave the hashtags in a comment on the post. This will keep your post looking clean, and won’t affect the potential of your hashtags in the least.

Our digital marketing team is well versed in the power of the hashtag, and we use them to optimize your content so you get the most bang for your buck. Schedule a consultation with Triggers Media to kick your RGV social media campaigns into high gear.